The Vape Juice Marketing Game
Have you ever scrolled through your Facebook news feed and seen a flashy vape juice advertisement from DJC catch your eye? It’s no coincidence that whatever e-juice you see on the screen before you is perfectly suited to your tastes - in fact, the marketers behind all the companies in the vaping industry have been perfecting their marketing game by sculpting juices to catch the eye and pique your interest.
Obviously, one of the most important parts of the marketing game lies in the packaging. Packaging can vary in both genre and style. Coloration can run the gamut from gaudy, flashy, old-school boxing to futuristic, minimalistic, and understated packaging. Imagery on the packaging can evoke emotions - for example, a beautiful picture of the fruit or dessert that the e-liquid taste emulates can conjure the tastes you will get with that vape juice. Futuristic flavors and science fiction-esque pictures could give you that sense of wonder that only thoughts of the future could bring, consequently leading you toward buying the bottle simply because of the packaging.
Another critical factor in this industry’s marketing game is that of targeted marketing. Though vapers are present in every demographic across the whole world, there are certainly certain demographics in specific cities that more commonly vape than others. Social media advertising provides marketers plenty of options to target specific groups of people in certain places, pushing vaping ads to their feeds in hopes that more people will click on them. This works quite well for marketers who have learned advertisement marketing, as ever-present ads with eye-catching designs will be certain to garner more clicks.
A third major factor is the naming of brands. Names and logos are the quickest way to create an instantly recognizable brand, one that people will talk about and spread via word of mouth. A brand name should be simple, yet bold. It should be interest-creating and exploratory. The perfect branding will create a cohesive package that will be identifiable simply with a glance.
In all facets, vape juices rely on your personal aesthetic to get you to buy them. Each choice from packaging to branding must be carefully considered to create a stylish, cultivated juice that can sell and perform well in the market. Great e-liquids don’t just have the best flavor. They also have a well-rounded package that enhances your vaping experience.
Tags: marketing, e-liquid, e-juice, vape juices, vapes, vapers, strategies, branding, social media, vaping, methods